Si vous cherchez la version française de cet article, elle est ici : Panorama des médias sociaux 2016.
The first version of my Social Media Landscape was published in 2008. Back at this time, the landscape wasn’t very different from what it is now: publishing, sharing, discussing and networking tools (we even begin to witness the come back of livecast tools like Periscope!). Nevertheless, I have published a new version every year, with growing popularity. The reason so many people are interesting in this landscape is because there are always new comers, and because it is very complex to apprehend. Moreover, social media are playing a major role in our daily lives (Facebook users are connected more than 30 minutes per day on average).
If originally, social media were designed for conversation and sharing purpose, they evolved into mainstream information / communication / engagement channels. After years of adding new functionalities and buyout, major social platforms like Facebook or Twitter became 21’s century dominant media.
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